Did you know that 70% of senior living consumers make an inbound call at some point during the buyer’s journey? Senior living marketing requires a personalized approach that includes easy…
Nearly 100 million people watched the Super Bowl this year. Or more accurately, nearly 100 million people watched the “big game” to see the ads. The ads are why I…
It’s a new year, a new decade, and time for new ideas and marketing trends within the senior living industry. While we’re still waiting for the silver tsunami to hit,…
Measuring your marketing performance is critical for ongoing success. When you properly identify and accurately measure your KPIs, you can better understand what’s working and what isn’t. This empowers you…
Almost all companies understand the importance of having a solid business plan. However, many businesses don’t put in the legwork to create a strong marketing strategy. Instead, many continue to…
